“Omni-channel” is a consumer-focused approach, targeted at providing a seamless shopping experience across multiple retail channels, ranging from bricks and mortar stores, through to websites and mobile apps. At its core it is a strategy adopted by retailers to improve customer experience, business performance, sales and loyalty.
The objective of omni-channel retail goes beyond simply managing sales in different channels. It also aims to integrate all of your channels so that both customers and staff can enjoy an optimal range of sales capabilities, ultimately providing the best customer experience possible.
Matflo is at the center of this omni-channel evolution, able to deliver both an end-to-end solution across your whole landscape, as well as point solutions that can form part of a broader omni-channel strategy.
For today’s retailers, customer expectations are being set by a new generation of shoppers. Whether shopping on-line via a desktop or mobile device, by telephone or in a physical store, customers expect a choice of home delivery, click & collect or purchase in store – any purchase channel coupled to any delivery channel. This is Omni-Channel retailing.
An integrated process from end to end facilitates overall situational awareness and hence the opportunity for real-time contextualized decision making. The customer is indeed becoming king, with some companies increasingly having the ability to adapt to meet their customer’ exacting expectations. The key data required is an accurate, real-time picture of inventory across their entire estate. Suppliers that can offer independent solutions, which can be bound together through an effective integration framework (Matflo Integrator) allowing a single global inventory view (Matflo 360), immediate differentiate themselves. Most critically this allows them to exceed their own customers’ expectations and maximize efficiency, thus delivering competitive advantage.